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When it comes to professional online networking, LinkedIn is at the forefront of most people’s minds. It’s the world’s most popular business social network, boasting over 600 million users.
It’s no surprise, then, that it’s one of the most powerful platforms for B2B lead generation. Studies have found that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use it to distribute content. This means that having a well-crafted LinkedIn marketing strategy is key to the success of your business.
If you’re looking for the best tips and tricks to optimise your B2B business and B2B lead generation efforts, then you’ve come to the right place. In this article, we’ll be discussing 7 powerful LinkedIn marketing strategies that will help to grow your business in 2023.
Tip #1 - Identify Your Goals
Before you begin creating a LinkedIn marketing plan, it’s important to identify your goals. What do you hope to achieve with this strategy? Some of the most common B2B marketing goals for LinkedIn include: increasing brand profile and authority, generating and nurturing leads, driving relevant traffic to your website, and promoting event appearances. Once you know what your goals are, then it will be easier to formulate a plan that works for you.
Tip #2 - Complete Your Company Profile
Your company profile will be the heart and soul of your online brand. People in your target market will go to your page to find out more about your products and services. This is your opportunity to wow potential clients and make a great first impression. Make sure you complete 100% of your profile, and double-check for any typos or grammar errors. Look at the profiles of your competitors, and think about what you can do to make your business stand out. Include any industry awards or distinctions, and don’t forget to include a link to your company website.
Tip #3 - Optimise Your Page for Search
Now that you have a strong profile, it’s time to make sure it can be easily discovered. This is where SEO (search engine optimization) comes in. Insert relevant and descriptive keywords into your company profile so that people can find you in searches. Think of the words or phrases your potential customers would type into a search engine, and use those keywords.
Tip #4 - Start Sharing Content
Content marketing is essential on LinkedIn. 91% of executives rate the platform as their first choice for professionally relevant content, so take advantage of that! Share blogs, webinars, videos and other content related to your industry. Reach out to thought leaders for contributions, and share your content often. Try to use high-quality visuals wherever possible. There are plenty of free tools available for creating videos and graphics, such as Canva, Unsplash, Piktochart, and Lumen5.
Tip #5 - Grow Your Network
Content marketing is one way to gain more followers. You can also invite your customers and partners to follow your page, promote your presence on other channels, share other people’s content, and tag connections in your content promotions. You can also ask your successful customers to write recommendations and testimonials for your company page. This is a great way to show social proof and build trust with your target market.
Tip #6 - Experiment
Once you’ve mastered the basics of LinkedIn marketing, it’s time to diversify. Experiment with posting at different times, and pay attention to what type of posts get more engagement than others. Look at your competitors’ pages and see if there’s anything they’re doing that you can do better. Seize the opportunity to fill any gaps in your sector.
Tip #7 - Measure Your Results
Finally, it’s important to measure your results on a regular basis. Use social media schedulers to access reporting functions, or use LinkedIn’s own analytics pages to gain valuable insights. By regularly monitoring and analysing your efforts, you will be able to get better at data-driven marketing on LinkedIn.
Time to try it out
LinkedIn is a great tool for B2B lead generation, and with the right strategies, it can be a very effective channel for your business. Following these 7 tips will help you grow your business in 2023.